Proxity is a privacy-focused real-time location service that enables location-based interactions, contextual information delivery and an immersive real-world experience for the Smart City.

At the Smart City Lab Basel, proxity is testing the possibility of enabling real-time interactions in urban areas. This involves capturing locations, movements and information to both generate large amounts of real-time data and improve the experience of users through location-based interactions and services.

Their solution is a service that can efficiently and effectively acquire location in an anonymized manner, without the collection of any private or identifiable data. Like this, proxity can help elevate municipalities, cities and businesses alike towards a higher level of engagement with their customers and a more data-centric approach.

With the Proxity app you can both create and receive proximity messages, as well as you can assign hashtags to your messages and make sure you deliver them to an interested audience. On the other hand, as a user, you can make sure to receive only content that you select as relevant through the hashtags. This is, thus, a solution for a broad spectrum of users: individuals, small businesses, local organizations, and municipalities.